EA Sports Active 2 goes multi-platform

EA Sports Active 2 details revealed: "

Today at their E3 press conference, Electronic Arts claimed EA Sports Active as the number one rated fitness product on the exergame market, so it should come as no surprise that their presentation included details on the upcoming sequel, EA Sports Active 2. The biggest Active news to come from the conference is that the second game in the franchise is going to be multi-platform. While EA Sports Active was available exclusively for the Wii, fitness-seeking gamers will be able to play the second title on the Wii, PlayStation 3, or Xbox 360 with Kinect, and a heart rate monitor for real-time workout stats. Just waiting to hear about the latest litigation with EA SPORTS Active 2 and their online tracking site as I previously mentioned.

EA Sports Active 2 will include more than 70 exercises and will be available on November 16th, 2010 [Via What They Play]

EA SPORTS Active Slapped with Trademark Lawsuit [Legal]

EA SPORTS Active Slapped with Trademark Lawsuit

The Active Network has filed a trademark infringement lawsuit against EA Sports Active, alleging the fitness title's online use of scheduling and fitness goals covers purposes for which it holds the trademark "Active." 

This is an interesting development since the product has been around for a couple of years and has worldwide sales in excess of 3.5 million! I guess if they weren't successful we wouldn't see any lawsuits, plus the fact that only the EA SPORTS Active 2.0 will have the online scheduling and goal features.

Let's do a little math:
3.15 million units @ $60 = $189 million
0.46 million units @ $30 = $13.8 million
= $202 miilion in gross sales

Now they're suing in excess of $75,000 for punitive damages plus an injunction to stop selling anything with Active in the title.  Seems to me that a simple out-of-court settlement would make this little headache go away for EA.  I remember I wrote about EA SPORTS Active and within a day I was corrected on the proper trademark name for the product including using capitals for "EA SPORTS". They are unique in the sense that they have been able to bridge the gap between their console game/routines and having people go online (YouTube, Twitter, etc,) to talk and support one another. Follow Kathyrn on Twitter and use the following hasthtag (#easactive)to get a dedicated group of user. Let's see what happens with this court case.

Active_Girl stats

8,090following

8,604followers

317listed

via feeds.gawker.com

Posted via web from ExerGame Lab's posterous

EA SPORTS Active is a Workout [Study]

According to John Porcari at UW - LaCrosse, EA SPORTS Active can be considered a workout that meets the ACSM's guidelines for exercise intensity.

EA SPORTS Active can improve aerobic capacity and favorably affect body composition when used on a regular basis as part of a healthy, active lifestyle.

Although it is listed in a press release I can't find the abstract to this study yet.

Sample

N=16

Age = 25-45

Physically active participants

Methods

Two pre-set EA SPORTS Active workouts: Afterburner and Legs & Lungs

Results

Both workouts achieved an intensity between 64% and 94% of their maximum heart rate or 40 per cent to 85 per cent of their maximal oxygen consumption (VO₂max), as well as burned a minimum of 200-300 calories per session.  These criteria when met five days/week will help to maintain proper health and to aid in weight control.